In Belgium, half a year after the start, the biggest dairy cooperative Milcobel stops marketing VLOG milk. Important conditions for meeting the VLOG standard are that participating dairy farmers give their cows feed that is free from gene technology. Additionally participants apply full outside grazing at their farms. Also, the dairy processor has to guarantee that this milk is processed in a separate milk stream. The VLOG milk was produced by 200 dairy farms that annual produced 120 million kilogram VLOG milk for which they received a premium of one eurocent per kilogram. Milcobel states that it cannot make enough profit with VLOG milk compared to the extra costs.