Denmark: Arla bought back its infant milk formula brands from Yashili

The Denmark headquartered dairy cooperative Arla has bought back from the Chinese company Yashili the business for Arla‘s three infant milk formula brands in China. This at a price of 15 million euro. The deal includes sales, marketing, distribution and a team of more than 80 employees from Yashili moving to Arla. Arla sees the acquisition as a great opportunity to build on an already strong brand proposition and expand its presence in a growing category. Arla aims to double its early life nutrition business in China within the next five years. Yashili has been selling Arla’s infant milk formula products under a distribution agreement since 2016 but as part of a bigger brand portfolio. The parties have agreed that a restructure is mutually beneficial allowing Yashili to focus on their remaining portfolio and Arla to invest resources solely dedicated to their own brands.

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