The Denmark based dairy cooperative Arla has agreed a new licence for the Middle East cheese business with Kraft Heinz. This gives Arla the right to use for the next 12 years the Kraft brand in that region on the cheese portfolio acquired from Mondeléz International which had such an agreement with Kraft Heinz. In Dezember last year Arla has reached an agreement with American multinational confectionery, food, and beverage company Mondeléz International (“Mondeléz”) to acquire its processed cheese business in the Middle East region, which already were licensed under the Kraft brand.