In the United Kingdom the Germany headquartered private dairy Müller has launched a new program to provide dairy farmers with tools and support to help further improve supply chain collaboration, herd health and reductions in environmental impact. This Müller Advantage program aims to help up to 600 dairy farms that supply direct to Müller with managing and further reducing the use of antibiotics, sustainable sourcing of animal feed, reductions in energy and water use, recycling and enhancing biodiversity. Participation will be incentivised with an opportunity to earn an additional payment of 1.0 pence (1.1 eurocent) per litre in 2021. In Great Britain 600 dairy farms supply direct to Müller milk from another 1000 farms is delivered through other companies.