In Holland the dairy cooperative Royal FrieslandCampina and the discounter Aldi together with 43 Dutch RFC member dairy farmers, have started the ‚Herb-rich Grassland‘ project. Within this project, 80 hectares of pasture will be sown with a mix of various types of grass and herbs. Herb-rich grasslands are attractive to many species of insects and meadow birds and thus contribute to improving biodiversity. The project has a duration of five years. Participating dairy farmers receive compensation from ALDI for the construction and effort.