In Holland dairy cooperative Royal FrieslandCampina dissolves an agreement with 84 dairy farms for the production of VLOG milk. Those 84 farms delivered their milk to the Workum site of RFC were foil cheese blocks are produced. Because of strong competition in this cheese segment VLOG is no longer profitable, according to RFC. Including the Workum suppliers RFC had 600 farms that produced VLOG milk. Important conditions for meeting the VLOG standard are that participating dairy farmers give their cows feed that is free from gene technology. Additionally participants apply full outside grazing at their farms. Also, the dairy processor has to guarantee that this milk is processed in a separate milk stream. Dairy farms that produce according to the VLOG standard receive an extra reward of 1 cent per kg of milk.