In Holland the dairy cooperative Royal FrieslandCampina will offer milk that is produced under the conditions of On the Way to PlanetProof‘ directly from the farm to other dairies. In this way RFC is responding to the increasing market demand for milk that meets strict requirements for animals, nature and climate, RFC states. RFC does current not have space for more Planet Proof milk from member farms. However: RFC its member dairy farmers have growing interest to produce more sustainable milk. Starting in 2018, current more than 600 members are participating under the independent ‚On the Way to PlanetProof‘ label. Dairy farmers who supply milk under the label receive an extra payment for their milk.