In Austria, permanent keeping dairy cows tied is still permitted in exceptional cases until 2030 and concerns about 2500 dairy farms, or ten percent of all dairy farms. In order to meet society’s wishes and to motivate dairy farmers to switch sooner, the Austrian agricultural marketing service AMA Marketing is focusing on the further development of the quality mark for milk and dairy products, whereby detached stables are a precondition. The exceptions for the AMA quality mark dairy farms will no longer be recognized from 2024. According to conservative estimates, at least half of the 2,500 affected companies will switch by that date.