The Denmark headquartered dairy cooperative Arla introduces a sustainability incentive to its farmer owners to help fund and motivate actions required to hit the 2030 emission reduction target on farm. Arla earmarks up to three eurocent per kilo of milk for sustainability activities in addition to the existing one eurocent for submitting Climate Check data. From next year, the milk price that the individual Arla farmer will receive from the dairy cooperative will depend on his or her activities related to environmental sustainability.