Denmark will in 2020 introduce a quality label for animal welfare for dairy products, veal and beef. The label Bedre Dyrevelfaerd which means better animal welfare is under auspices of the ministry of food and agriculture and supported by organizations of involved branches, among others farmers and animal welfare organizations. The label is put on consumer product packages. The label has three levels, visible with one two or three heart signs. It is the intention that producers for a higher level get a higher compensation for the extra costs.