In Switzerland on September 1, swissmilk green has started. Swissmilk green contains new durable and animal welfare conditions for producing milk. On the midterm all swiss milk should be produced according this new standard. The new standard has been signed by several organizations, among others: organizations of farmers, milk processers, distributors, export organizations, animal welfare organizations. One of the aims of swissmilk green is that it will give swiss milk and dairy products a better position in competition with imported milk and dairy products and on export markets. Dairy farms that produces according the conditions of swiss milk green get a premium of about 2.7 eurocent per kilogram milk. Swiss milk green dairy products can be recognized by a special logo.