In Holland the dairy cooperative RoyalFrieslandCampna has announced that it will cut in the number of farms that produce PlanetProof milk. PlanetProof milk meets strict requirements for animals, nature and climate and farms receive an extra payment for the milk. In October 2020 RFC announced that it would offer milk that is produced under the conditions of On the Way to PlanetProof‘ directly from the farm to other dairies. In this way RFC would respond to the increasing market demand for milk that meets strict requirements for animals, nature and climate, RFC stated. RFC did not have space for more Planet Proof milk from member farms. However: RFC its member dairy farmers have growing interest to produce more sustainable milk. Now about 700 RFC member farms are participating under the independent ‚On the Way to PlanetProof‘ label. Because of a surplus of PlanetProof milk produced by RFC members now RFC has announced that it will cut in the volume and the number of farms that produce PlanetProof milk.