The Denmark headquartered dairy cooperative Arla rewards starting August farmers who are taking action to reduce their carbon footprint through a new sustainability incentive model. This point-based system rewards past and future climate and environmental sustainability activities. For every activity the farmer can collect points if they meet specific criteria. Each point that the farmer achieves will bring 0.03 eurocent per kilogram of milk they deliver to Arla. Activities with the biggest improvement potential trigger the most points. Farmers can currently score a maximum of 80 points. The model is designed to reward farmers with up to three eurocents per kilo milk from the model plus one eurocent per kilogram milk for taking part in the annual climate check as part of their monthly milk payment.