Germany: Lidl reduces the price of vegan products

In Germany the discounter Lidl wants to reduce the price of vegan products, including plant-based alternatives to dairy products, to the same level as the price of products of animal origin. The discounter wants to make vegan products more attractive to flexitarians. According to Lidl, the share of plant-based milk alternatives in sales currently amounts to six percent, compared to 94 percent of real dairy products.

Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht.