In Germany in 2020 the sales of dairy product with a VLOG-label increased 14 percent to 8.8 billion (10*9) euro and had double the value of the sales in 2017. Important conditions for meeting the VLOG standard are that participating dairy farmers give their cows feed that is free from gene technology. Additionally participants apply full outside grazing at their farms. Also, the dairy processor has to guarantee that VLOG milk is processed in a separate milk stream. Dairy farms that produce according to the VLOG standard receive an extra reward on their milk.