In Holland the dairy cooperative DOC, which is since 2016 a subsidiary of the German dairy cooperative DMK, is introducing a new sustainability program that can provide dairy farmers with a bonus of five euro cents per litre of milk. This is on top of the pasture premium of 1.5 cents per kilogram of milk. Among the 40 conditions the cows their feed must be GMO-free, the roughage fodder must be grown within a radius of 50 kilometres from the farm, grassland must contain sufficient herbs and the CO2 footprint must be less than 1250 grams per kilogram of milk. The program focuses on cheese. This will be produced by DMK subsidiary Uniekaas and sold by discounter Jumbo.