In Holland in 2022, 16 frontrunner dairy farms that form the group ‚Cows & Opportunities‘ have achieved an crude protein content of 153 grams per kilogram dry matter in the rations of their dairy cows. This result is equal to the average in 2021. Due to national nitrogen targets, the Dutch government has concluded an agreement with various sector parties to reduce the average crude protein content in the rations of the total dairy herd to 160 grams per kilogram dry matter by 2025. In the project ‚Cows & Opportunities‘ 16 dairy farmers together with researchers are looking for the possibilities of sustainable and socially accepted dairy farming.