The Swedish dairy cooperative Skånemejerier has asked its member suppliers to reduce the production of conventional milk and to postpone any investments to increase milk production. Dairy farms that intend to stop production are asked to do so earlier. This is due to an increase in milk production, a surplus of milk and decreasing consumption. Without measures, Skånemejerier expects milk production to grow by seven percent this year, while the first data for this year shows that consumption has fallen by eight percent.