In Finland the first independent quality mark for the welfare of farm animals has been introduced: the ELVI quality mark. It can help consumers to make a choice that supports animal welfare. The ELVI quality mark has strict requirements and a scientific background. The label is overseen by the independent FinWelfare Oy, whose board consists of experts in the field of animal welfare science. The overall welfare of the animals on the ELVI farms is monitored annually using various scientific methods. For dairy farms the quality mark has different levels. Requirements include that a veterinarian regularly checks the farm, that animals have outdoor areas with grazing in the summer. The Denmark headquartered dairy cooperative Arla has announced that it in Finland will introduce the new ELVI quality mark on milk with Free and Grazing Cows label and on organic milk.