In Holland, the France headquartered private dairy Bel that is the owner of the Dutch Royal Bel Leerdammer dairy which is specialised in cheese, is after earlier this year in Great Britain now also in Holland introducing vegetarian cheeses, with the brand name Nurishh. In Great Britain it started with the vegetarian alternative for camembert, in Holland are vegetarian alternatives introduced for Gouda, cheddar and mozzarella. Nurrishh is introduced in the stores of the biggest Dutch supermarket chain Albert Heijn, part of the multinational Ahold Delhaize.