In the United Kingdom the main retailer Marks & Spencer has removed ‘use by’ dates on ‘too good to waste’ on fresh milk. M&S is one of the last British retailers that change to Best Before labelling being rolled out across all M&S Select Farms British and organic milk in UK stores. With milk ranking as the third most wasted food in UK homes after potatoes and bread, M&S will encourage customers to use the old fashioned sniff test to judge whether their dairy is still drinkable, by replacing use-by labels with a best-before date, to decrease the waste of milk and dairy products.